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Employer approach to improving employee health: Wellness programs include company-sponsored exercise, weight-loss competitions, educational seminars, tobacco-cessation programs, health screenings, and even cooking classes and nutrition counseling designed to help employees eat better, lose weight, and enhance their overall physical health.  

What are the benefits of a corporate wellness program? Corporate wellness programs can offer various benefits that provide added value for both companies and their employees. Employees gain access to a range of products, services, and incentives that can help them improve their health and well-being, which can help employers reduce costs and boost morale.  

Corporate enhanced health philosophy Most corporations are promoting a healthy lifestyle through a workplace wellness program to make their workforce more productive, reduce employee medical claims on the company’s health benefits, and combat the ever-increasing “presenteeism” epidemic that costs US companies billions annually. Most programs fail to include or only provide generalized information and education on proper nutrition and supplementation, or more likely, have a one-size-fits-all approach to delivering the information.  

As a result, many employees do what is necessary to receive the financial incentive or other benefits offered by the employer for participation (the “carrot”) but don’t stick with the program or digest the information to make a meaningful change. Consequently, many employees fail to accomplish the intent and purpose of the corporate wellness program, leading many companies to explore more of a “stick” approach to their benefit offerings if employees choose an “unhealthy” lifestyle or do not achieve an improvement on their baseline biometric measurables.