Italian Food Artisans: Promoting Authenticity in the USA Marketplace

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Italian Food Artisans is the first American Food Promotion Business Network focused on promoting Italian food and wine producers, emphasizing an artisanal, craftsmanship, and quality-driven philosophy. 

IFA introduces innovative artisanal food products through methods such as test marketing, segmentation, positioning, branding, targeting, consumer research, and market entry strategies. Additionally, it identifies gaps in the USA food marketplace. 

IFA develops a comprehensive communication strategy to convey key messages and product positioning through events designed for consumers, brokers, importers, media, and trade representatives.  

In partnership with producers, IFA outlines a business strategy that addresses both near and long-term objectives. IFA ensures that actions align with the strategy and tracks progress towards achieving successful bottom-line results.  

More details here.